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Naming, branding and advertising
Wine Project
The purpose of this proyect was to create the name, brand and advertising of Bodega Barcience's wines.
The name refers the sensations caused by wine, the desire and the world of elegance and exquisited created around this product.
The brand makes a game between the letter "j" of the name and the glass of wine's shape. The symbol is a fusion between the way the wine moves in a glass and a wave, what represent desire and freedom.
The colors of the different types of wine try to escape from typicals, being exaggerated and creating a striking image.
The brochure shows on the cover the advertising image that I created, composed of a rhetorical image in which the resource of the "j" of the brand is used to complete the wine glass
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