Branding
Wivan
Wivan is the result of my end-of-degree project, which was based on the development of a new graphic identity for a fictitious brand designed by me. Wivan, the brand, is dedicated to the sale of experiences packs with motor homes, offering customers a different way to travel, through a format that works really well currently.
The experiences packs are a very successful product, they have saved more than one birthday gift and they still having very good sells.
We can find a wide range of choices in the market, and few brands that controlls it, such as Wonderbox or Smartbox, but we can´t find anything similar to Wivan.
I tried to join two good ideas in just one product: expericiences packs and motor homes. After that, I had to do a huge work to make everything have the sense and coherence of a real and successful business.
experiences packs
motor homes
rental of accessories
I tried to create a striking, clean, close and cheerful brand that worked well in all its applications, with coherence and reflecting the philosophy and the main concepts of the company: freedom, daring and enjoyment.
Wivan is a project designed for people who loves traveling and adventures, who want to try new things, people with curiosities...
All this things have been taken into account at every moment during the design process, trying to get a realistic and professional result.
Some examples of applications:
